Start your adventure by checking into your hotel, ideally located in Myeongdong or Insadong for convenient access to many attractions. Begin your exploration with a visit to Gyeongbokgung Palace, the grandest of Seoul’s five palaces. Here, you can witness the Changing of the Guard ceremony, which offers a fascinating glimpse into Korea's royal history. In the afternoon, wander through Bukchon Hanok Village, a charming area filled with beautifully preserved traditional Korean houses. For dinner, savor a Korean BBQ experience in Insadong, where you can enjoy the rich flavors of grilled meats and banchan (side dishes).         

Day 1: Gyeongbokgung Palace and Bukchon Hanok Village 

Start your second day with a visit to Changdeokgung Palace, renowned for its stunning Secret Garden, a UNESCO World Heritage site. This palace, with its serene beauty and historical significance, is a must-visit. After exploring the palace, head to Insadong, a cultural district teeming with antique shops, art galleries, and traditional tea houses. After lunch, visit Jogyesa Temple, a peaceful Buddhist temple in the heart of the city, perfect for a tranquil retreat from the bustling streets. In the evening, head to N Seoul Tower on Namsan Mountain. Take the cable car up to the tower for panoramic views of the city, and enjoy a Hanjeongsik (Korean traditional full-course meal) in Myeongdong to end your day.             

Day 2: Changdeokgung Palace and Insadong

Kick off your third day at Dongdaemun Design Plaza (DDP). Explore its design market and various exhibitions. Afterward, indulge in some retail therapy at Dongdaemun’s fashion malls. For the afternoon, visit COEX Mall, one of Asia’s largest underground shopping centers. Don’t miss the impressive Starfield Library and the COEX Aquarium, which offers a fun and educational experience. In the evening, make your way to Gangnam District, known for its luxury shopping, dining, and vibrant nightlife. Treat yourself to a contemporary Korean meal in one of Gangnam's stylish restaurants.             

Day 3: Dongdaemun Design Plaza and COEX Mall     


Spend your morning enjoying a scenic Han River cruise, which provides a different perspective of the city and a relaxing break from sightseeing. After the cruise, take some time to explore the parks along the riverbank, perfect for a leisurely stroll or a picnic. In the evening, visit Hongdae, a youthful district famous for its street performances, indie music scene, and nightlife. Here, you can enjoy fusion cuisine or sample a variety of street foods as you soak in the lively atmosphere.                

Day 4: Han River

On your final day, immerse yourself in traditional Korean culture at Korea House. Participate in hands-on experiences such as hanbok wearing, traditional games, and crafts. Next, explore Namsangol Hanok Village to see well-preserved traditional Korean houses and learn about the Joseon Dynasty lifestyle. For lunch, savor your favorite Korean dishes one last time before heading to Myeongdong for some last-minute shopping. Here, you can buy souvenirs and Korean beauty products to take home. As the day winds down, head to the airport with unforgettable memories of your enriching stay in Seoul.               